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  Secrets to Creating a Positive First Impression

People can be rather subjective when forming impressions. One example of this is the notion of "love at first sight." Two strangers meet, and for reasons unknown – yet undeniably strong – become inseparable.

In contrast, this same reasoning can cause us to immediately dismiss a well-intended and capable person even before we get to know him or her.
Similar first impressions can take place in your showroom. For instance, a customer might think twice before setting foot in a store with an unflattering typeface on the sign. Another may not notice signage, but might be turned off by an overzealous employee.

The reasons for negative first impressions can be vast, as they differ with individual opinions. Nonetheless, the fact that customers might be driven away, whatever the reason, cannot be ignored.

Construction GURUS

Most owners choose the floor plan, finishes and fixtures that go into their custom-built homes. Juan Guevara made those choices and more. He selected each interior and exterior component and confirmed every detail in building his $1 million home in Delaware County. He also hand-picked the roofer, framer, excavator, drywall installer and a host of other subcontractors. Guevara made the decision to be his own general contractor, a choice more homeowners are making in projects big and small. He said his decision to manage the project has saved him a significant amount of money and given him more control over the project. "We went to many custom builders and found that, with the money we would save, we could have more house. I expect to save about $200,000," he said. "With a builder, you dont have as much control." Guevara, the owner of a flooringinstallation company, now has a second full-time job making sure the subcontractors show up when they are needed and that they follow the detailed plans drawn by an architect.

Hands-on filmfest to educate students

The winning screenplay "The Exercise," by Quaker Hill screenwriter Tom Deedy, will be shot by professionals assisted by students learning the process. A total of 24 students from Norwich Free Academy, Montville High School, Waterford High School, The Williams School and the Interdistrict School of Arts and Communications, both in New London, chose students from a nomination and application process.

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